In a previous data blog, we explained why you need to be collecting the right data for your business. This time, we look at how you can us this to propel your business forward.
When you’re collecting the right data, you can use this to inform your decisions and refine your online marketing campaigns, so you can improve the way you operate. When you channel your business data into the right systems, you could also discover opportunities for new revenue streams. But how do you do this and what do you use?
One of the best ways to use your data is to enhance your customer experience.
Klaviyo is a system that integrates your customer data, so you can build measurable experiences across your online channels. Using artificial intelligence and machine learning, this system routes data from various sources to build automated campaigns, coding targeted emails and creating relevant social media advertising.
Data insights using artificial intelligence
Here are some reasons why we love using Klaviyo for our clients:
So, we’re big fans of Klaviyo. But please take the points above on board because systems like this can help you save time and money by growing your business faster. Your data collection strategy is important, but the way you use your data is crucial. Once you’ve tapped into your data goldmine, you can use customer insights to power your business success.
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