How UX Influences Social Media Success
Good user-focused design is intuitive, blending creativity with science and technology to build strong customer relationships. But how can you apply this approach to your social media channels? Following on from our last blog on UX, we look at how the user experience can influence your social media success.
Make it useful
Why are people coming to your social media pages? Think about your followers and fans, and what brought them to your pages in the first place. Give them really simple ways to achieve their goals once they’re on your page. Keep your content relevant with tailored messages and great visuals that sing to your customers’ wishes and desires.
“It’s been widely reported that 85% of Facebook users watch videos with the sound off”
Make it accessible
It’s been widely reported that 85% of Facebook users watch videos with the sound off and 80% react negatively to loud feed-based videos. So, if you’re not using caption technology and strong visual branding on your videos, you could be wasting your time. Check your video thumbnails to make sure you have either a call to action or a clear message.
Make it usable
What do you want your audience to do once they’ve read your posts? If you want them to leave a comment or click on a link, then say so. Steer your customers to perform an action. Stick to one or two call to actions max. to keep it simple. Experiment with different formats, especially when you’re using paid ads. Try using creative apps to enhance your posts.
Make it findable
In our saturated online world, and the lack of organic reach for business pages in platforms like Facebook, there’s no point creating great content if nobody is going to see it. Check that all your social media handles are aligned and match. Use apps like Linktree to list all your channels in one place. And above all, make sure every channel is featured on your website.
Convey your value as a business by building customer trust with some social proof in the form of testimonials and reviews and UGC
“Good UX design for social media intuitively taps into your user’s needs, wants and desires. ”
Make it valuable
Give people a solid reason to follow your brand and like your social media pages. Convey your value as a business by building their trust with some social proof in the form of customer testimonials and reviews. Tell interesting stories that showcase the merits of your products or services. Offer enticing discounts or sign ups that will provide a direct benefit.
Make it desirable
Capture the hearts and minds of your audience with interesting content, so they keep coming back for more. Check your social insights to see which posts are winning over others and use these as a template for creating more content in a similar style. Think about ways you can make your content more personal to your audience and increase interaction.
Good UX design for social media intuitively taps into your user’s needs, wants and desires. Get it right and not only will you create a great user experience and expand your audience, but you will convert your fans and followers into paying customers.
Sources: https://isl.co/2017/06/7-ways-ux-can-actually-influence-success-on-social-media/ https://rewardbloggers.com/blog/19456/7-ways-uiux-can-actually-influence-success-on-social-media https://99firms.com/blog/facebook-video-statistics/#gref
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