Get it right and you’ll be winning new customers. But if you’re getting it wrong, then it’s time to look at your UX design. So, how do you check your user experience? We put on our UX specs to understand the mechanics of user-focused design.
Let’s start with your website. If your customers cannot easily use your website to find the information, services or products they want, they will become frustrated and click away. And then you’ve lost them. Every detail needs to be checked, including the page loading speed and whether your site is mobile-friendly. If you have an app, how intuitive is the format? Social media channels also have a big part to play in your customer’s online journey.
Do you have confusing call to actions on your webpages? These are the short phrases that ask your customer to do something. For example, one simple button on a page saying ‘ORDER NOW’ is better than a vague suggestion or giving your customers too many options. Called ‘microcopy’, studies show that just changing a word and positioning a button in the right place can lead to better page interactions. And less frustrated customers.
Why not aim to be one of the 45%? Your competitors could be in either group, so stay one step ahead by getting to grips with your user experience. Carry out a useability test using small sets of users. Once you understand how easy it is to use your website, you can then make any necessary improvements to enhance the UX design. Sometimes it’s all down to something small that needs tweaking. A few developments could lead to a big rise in sales.
In Airbnb’s case, their bad user experience was down to poor quality photographs. Once they’d upgraded their images, their profits started to double on a weekly basis. So, look at the visuals you have online that represents your business. Are they current and on brand? Check the copy you’re using too, as both words and pictures are key components of a successful UX strategy.
Successful UX relies on intuitive design. By using a blend of creativity, science and technology, you can produce a user experience that exceeds expectations and wins over your customers. As the old saying goes, the customer always comes first. When you design your website with the end-user in mind, you will start to build meaningful relationships with your users. As a result, you will enjoy loyal, satisfied customers and greater sales.