You’re sat in front of your website analytics looking at endless stats when your mind drifts to what you’re having for dinner that night. Or you’re obsessed by the volume of web traffic, but you’re not really sure why or how they’re getting to your website. Sound familiar? You’re running a successful business, so why do you need to spend time trying to decode the info behind your website? We get it.
We’ve pulled together a high-level view of the things worth checking to improve your website performance.
Okay, so this platform may as well be written in a different language. But this is a great tool for helping you to understand how your website is performing. Knowing your stats all boils down to looking in the right place for those golden nuggets of information. And you might be surprised to find out where all your web traffic is really coming from…
If you want to improve your website performance, start by checking these three things:
1. Who’s coming to your website?
Click on Audience – this will give you data on who’s coming to your website including their language, country and city.
2. Where’s your traffic coming from?
Click on Acquisition > All Traffic > Channels. This is split into the following:
Organic: They’ve found you listed in the unpaid search engine listing
Direct: They’ve typed your URL or clicked a Link on an email or document
Social: Your social media channels
Referral: They’ve clicked on links on other websites or tagged campaign links
3. How long are they spending on a page?
Click on Behaviour > Overview. >Time on Page and >Bounce Rate will show you how people are interacting with your page. If someone leaves after a short time without taking an action like buying an item or filling out a form, then this webpage is likely to need a review.
Once you know who’s using your website, how they got there and how much time they’re spending on certain pages, you can use that data to refine your marketing campaigns. So, if you notice a lot of people using your site are from a certain place, you can make your social media and blog content more relevant. If you’re seeing a lot of traffic coming from Facebook, you could build a custom campaign to test which pieces of content are working for you.
If you can check your Google Analytics daily, that’s great. But don’t leave it longer than once a week because you might spot a rogue page that needs fixing. Getting to grips with the right stats behind your analytics will give you a superpower. Knowing how your online presence is converting your audience into paying customers is your golden ticket to growing future sales.
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Trulu is the trading name of ACR Digital