![](https://trulu.co.uk/wp-content/uploads/2024/04/DALL·E-2024-04-26-14.27.20-A-conceptual-image-illustrating-the-increasing-consumer-engagement-with-brands-before-making-a-purchase-in-2024.-The-image-should-depict-a-progression-300x171.webp)
The Vital Role of Consistency Across Consumer Touchpoints
Recent studies have shown that in 2024, the average consumer engages with a brand between 9-15 times before making a purchase decision, up from 7-13 interactions in previous years
1. Low Open Rates:
2. High Unsubscribe Rates:
3. Low Click-Through Rates (CTRs):
4. Lack of Segmentation:
5. Inconsistent Brand Voice:
6. Difficulty Measuring ROI:
7. GDPR Compliance Challenges:
8. Spam Filter Issues:
9. Limited Automation:
10. Lack of Integration with Other Channels:
Recent studies have shown that in 2024, the average consumer engages with a brand between 9-15 times before making a purchase decision, up from 7-13 interactions in previous years
Are your social media channels offering a meaningful user experience? Good UX design for your social pages will convert fans into customers.
In today’s digital battlefield of attention, where countless channels vie for consumer engagement, marketers face a critical question: how to leverage email and SMS for maximum impact. While both aim to connect with your audience, treating them as a single entity is like trying to use a screwdriver to hammer a nail – a recipe for lost opportunities.
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