Gone are the days of relying solely on self-promotion; customer reviews have become powerful marketing tools, capable of influencing purchasing decisions, boosting brand credibility, and ultimately driving sustainable growth. But how can you strategically leverage these testimonials across various channels to maximize their impact?

In today’s digital battlefield of attention, where countless channels vie for consumer engagement, marketers face a critical question: how to leverage email and SMS for maximum impact. While both aim to connect with your audience, treating them as a single entity is like trying to use a screwdriver to hammer a nail – a recipe for lost opportunities.