![why create a pillar page](https://trulu.co.uk/wp-content/uploads/2022/02/topic-clusters-to-organize-your-content-JOHN-NEW-300x149.png)
A Multichannel Strategy Blueprint
A pillar page is a long, detailed resource article on your website that acts as an anchor for your SEO. It’s a hefty piece of content, which links to smaller blogs known as ‘cluster content’, and this helps search engines to crawl and index your site.