Treating Email and SMS Differently for Growth and Retention

Two jigsaw puzzle pieces, one shaped like an envelope and the other shaped like a smartphone, fitting together perfectly to symbolize the synergy of email and SMS marketing.

Don't Confuse the Duo:

Treating Email and SMS Differently for Growth and Retention

Two jigsaw puzzle pieces, one shaped like an envelope and the other shaped like a smartphone, fitting together perfectly to symbolize the synergy of email and SMS marketing.

The digital landscape is a battlefield of attention. With countless communication channels vying for consumer engagement, marketers face a critical question: how to leverage email and SMS for maximum impact. While both aim to connect with your audience, treating them as a single entity is a recipe for lost opportunities. To unlock their true potential, understanding their unique strengths and tailoring your approach is key to fostering growth and retention.

Understanding the Divide:

Here’s why a differentiated approach is crucial:

  • Attention spans: Emails allow for detailed information and storytelling, while SMS demands conciseness and immediate attention.
  • Engagement: Open rates for emails hover around 24.8% (Campaign Monitor, 2024), while SMS boasts an impressive 98% (Campaign Monitor, 2024).
  • Purpose: Emails excel at in-depth communication like newsletters and promotions, while SMS shines for time-sensitive updates and personalized outreach.
A split image showcasing the different strengths of email and SMS marketing. The left side depicts an email with a detailed infographic highlighting product features, while the right side displays a phone screen showing a concise SMS message about a flash sale.

Tailoring Your Message:

By understanding these differences, you can optimize your content for each channel:

  • Email:
    • Captivating Subject Lines: Craft subject lines that pique curiosity, entice readers to open, and accurately reflect the email’s content.
    • Segmentation is Key: Group your audience based on demographics, interests, and past engagement to deliver personalized messages that resonate.
    • Offer Value: Provide valuable information that educates, entertains, or solves a problem for your audience. This could include industry insights, educational guides, or exclusive offers tailored to their specific needs.
    • Compelling Calls to Action: Tell your audience what you want them to do with clear, concise CTAs, whether it’s visiting your website, downloading a white paper, or making a purchase.

 

  • SMS:
    • Brevity is King: Keep your messages brief and impactful, ideally under 160 characters. Remember, you’re aiming for quick reads and immediate action.
    • Personalize Greetings and Offers: Leverage user data to personalize greetings and offers, creating a sense of connection and enhancing the experience.
    • Trigger-Based Communication: Automate SMS messages based on specific user actions to deliver relevant and timely updates. For instance, send an SMS confirming an event registration or offering additional information after downloading a white paper.
    •  

By tailoring your content and integrating their capabilities, you can unlock their full potential to drive growth

The Power of Integration:

The Power of Integration:

While distinct, email and SMS are not isolated entities. When combined strategically, they become a formidable omnichannel marketing force:

    • Seamless Opt-in: Allow users to subscribe to both channels easily through email signup forms and vice versa. This removes friction and encourages participation.
    • Campaign Coherence: Maintain a consistent brand voice and messaging across both email and SMS. This fosters recognition and builds trust with your audience.
    • Trigger-Based Communication: Utilize email engagement as a trigger for personalized SMS messages. This creates a seamless journey for the user and provides additional touchpoints for engagement. 

Growth and Retention Strategies:

Growth and Retention Strategies:

By mastering the art of email and SMS, you can achieve:

  • Increased Reach and Engagement: Expand your reach by leveraging the strengths of both channels and cater to diverse communication preferences.
  • Improved Conversion Rates: Craft targeted messages that drive specific actions, such as website traffic or sales, leading to higher conversion rates.
  • Enhanced Customer Experience: Deliver a seamless and personalized experience across channels, fostering brand loyalty and encouraging repeat business.

Conclusion:

Treating email and SMS as separate entities, each with its unique strengths and audience preferences, is vital for successful marketing campaigns. By tailoring your content and integrating their capabilities, you can unlock their full potential to drive growth, improve engagement, and ultimately, retain your valuable audience. Remember, in today’s competitive landscape, mastering the language of both email and SMS is no longer an option, but a necessity.

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Top Tips to Integrate Email and SMS

Trulu Digital | Top Tips to integrate email & SMS

Unleash the Power of Two:

Top 5 Tips to Integrate Email and SMS into Your 2024 Marketing Campaigns

Trulu Digital | Top Tips to integrate email & SMS

In today’s digital landscape, creating a multi-channel marketing strategy is essential for reaching your audience effectively. While email marketing has long been a staple, the rise of mobile communication has opened exciting possibilities with SMS marketing. Integrating both channels offers a powerful combination, allowing you to tailor your message to different needs and preferences. Here are the top 5 tips to leverage this dynamic duo in your 2024 marketing campaigns:

Top 5 Tips for SMS and Email Integration:

1. Understand the Strengths of Each Channel:

Email shines when it comes to delivering detailed information and rich content. Newsletters, product updates, in-depth guides, and promotional offers with visuals can all be effectively communicated through email. It offers a larger canvas for storytelling and allows for more complex calls to action (CTAs). However, email open rates can be a concern, averaging around 24.8% in 2024 according to Campaign Monitor.

SMS, on the other hand, boasts an impressive 98% open rate, making it a potent tool for immediate engagement and short, impactful messages. It’s ideal for sending time-sensitive updates, order confirmations, flash sales, appointment reminders, and personalized greetings like birthday wishes. Remember, keep SMS messages concise and clear, as they are limited to 160 characters.

2. Segment Your Audience:

Treating all recipients the same is a recipe for disengagement. By segmenting your audience, you can tailor your email and SMS messages to their specific needs and interests. This can be done based on demographics, purchase history, website behavior, and past engagement with your marketing efforts. Segmented campaigns have been shown to increase open rates by up to 76% and click-through rates by up to 141% according to Mailchimp.

3. Use SMS Strategically:

While SMS might seem like a one-trick pony, it offers a diverse range of applications:

  • Recapture abandoned carts: A 67% abandonment rate plagues online shopping carts in 2024 (Baymard Institute), making recovery crucial. Send timely SMS reminders with enticing offers to nudge abandoned carts back on track.
  • Drive engagement: Trigger personalized SMS messages based on customer behavior. For example, send a welcome message to new sign-ups, offer exclusive deals to loyal customers, or send birthday greetings with a special discount.
  • Boost urgency: Promote flash sales, limited-time offers, or early access opportunities through time-sensitive SMS campaigns.

Remember, personalization, segmentation, and data-driven optimization are key to unlocking the full potential

4. Integrate Seamlessly:

Make opting-in and engaging with both channels effortless. Allow users to sign up for your SMS list through email signup forms and vice versa. Consider offering a combined opt-in option during checkout or registration processes. Additionally, explore ways to synchronize your messaging across both channels. For instance, you can send an SMS reminder about an upcoming webinar you previously promoted through email.

5. Measure and Analyze Results:

Don’t operate on autopilot. Closely monitor and analyze the performance of your email and SMS campaigns. Track metrics like open rates, click-through rates, conversion rates, and unsubscribe rates for both channels. This data will reveal insights into what’s working and what needs improvement, allowing you to refine your strategy and optimize your campaigns for maximum impact in 2024 and beyond.

By integrating email and SMS strategically, you can create a powerful synergy that reaches your audience in the right place, at the right time, with the right message. Remember, personalization, segmentation, and data-driven optimization are key to unlocking the full potential of this dynamic duo in your marketing efforts.

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Let Your Customers Do the Talking: Unleashing the Power of Reviews for Brand Growth

Let Your Customers Do the Talking: Unleashing the Power of Reviews for Brand Growth

Let Your Customers Do the Talking: Unleashing the Power of Reviews for Brand Growth

In today's digital landscape, where trust and authenticity are paramount, the voices of your customers hold immense power.

Gone are the days of relying solely on self-promotion; customer reviews have become powerful marketing tools, capable of influencing purchasing decisions, boosting brand credibility, and ultimately driving sustainable growth. But how can you strategically leverage these testimonials across various channels to maximize their impact?

Let Your Customers Do the Talking: Unleashing the Power of Reviews for Brand Growth | Trulu Digital

Turning Reviews into Email Magic:

Imagine welcoming new subscribers with glowing reviews, showcasing why they’ve chosen your brand. Or personalize your newsletters with quotes and testimonials highlighting product benefits. These tactics build trust and pre-sell your offerings even before customers visit your website. You can also segment your audience based on review topics and create targeted email campaigns highlighting relevant feedback.

Let Your Customers Do the Talking: Unleashing the Power of Reviews for Brand Growth

2. Curate and Amplify: Don’t let those gems stay hidden! Feature positive reviews and inspiring UGC in your marketing materials, email campaigns, and social media posts. Highlight customer stories and showcase diverse perspectives to connect with a wider audience.

3. Get Creative: Think beyond static text reviews. Leverage engaging user-generated photos, videos, and even testimonials to create impactful content. Run contests and challenges to incentivize UGC creation and encourage unique content that resonates with your brand.

4. Close the Loop: Show your customers you value their feedback. Address negative reviews promptly and demonstrate how you’re taking action to improve. Thanking customers for positive feedback shows genuine appreciation and strengthens the connection.

By embracing customer reviews and UGC, you’re not just collecting testimonials; you’re opening a dialogue, building trust, and empowering your customers to be part of your brand story. Remember, it’s a journey, not a destination. By consistently engaging with your audience, showcasing their voices, and demonstrating gratitude, you’ll cultivate a loyal community that fuels your brand’s success. So, step aside, traditional marketing. It’s time to let your customers take the wheel and drive your brand to new heights!

Ready to unleash the power of customer reviews and UGC?§

Social Proof Powerhouse:

Social media is the perfect platform to amplify your customer love. Share positive reviews alongside engaging visuals, encourage user-generated content related to your products, and respond to both positive and negative feedback publicly. This transparency demonstrates your commitment to customer satisfaction and transforms your audience into brand advocates.

You can build trust, boost credibility, and unlock powerful marketing opportunities, ultimately paving the way for sustainable brand growth.

SEO Benefits:

Did you know positive reviews sprinkled throughout your website can influence search engine rankings? Search engines like Google consider customer reviews as relevant indicators of trust and authority, potentially boosting your website’s visibility in search results. Additionally, including keywords within reviews can also improve your organic search performance.

Reviews Sell More than Products:

Think of customer reviews as your silent salesforce. They paint a vivid picture of your brand experience, addressing potential concerns and highlighting product benefits in an authentic, relatable way. These testimonials carry significantly more weight than traditional marketing claims, influencing purchase decisions for potential customers who are actively researching your business.

Let Your Customers Do the Talking: Unleashing the Power of Reviews for Brand Growth | SEO Benefits | Trulu Digital

Reviews Sell More than Products:

Think of customer reviews as your silent salesforce. They paint a vivid picture of your brand experience, addressing potential concerns and highlighting product benefits in an authentic, relatable way. These testimonials carry significantly more weight than traditional marketing claims, influencing purchase decisions for potential customers who are actively researching your business.

Remember:

  • Actively encourage reviews: Make it easy for customers to leave feedback on relevant platforms.
  • Respond to all reviews: Acknowledge both positive and negative feedback, showcasing your commitment to customer satisfaction.
  • Feature authentic voices: Use real names, photos, and personalized stories to enhance impact.
  • Integrate reviews seamlessly: Incorporate them into your website, email marketing, and social media strategy.

By strategically leveraging customer reviews, you can build trust, boost credibility, and unlock powerful marketing opportunities, ultimately paving the way for sustainable brand growth. So, let your customers become your greatest ambassadors, and watch your business reach new heights!

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Trulu Digital | Top Tips to integrate email & SMS

Top Tips to Integrate Email and SMS

In today’s digital landscape, creating a multi-channel marketing strategy is essential for reaching your audience effectively. While email marketing has long been a staple, the rise of mobile communication has opened exciting possibilities with SMS marketing.

Read More »

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10 Common Pain Points with Email Marketing & Potential Solutions:

Trulu Digital | Email Marketing Pain Points and Solutions

10 Common Pain Points with Email Marketing & Potential Solutions:

These are just a few of the common pain points brands face with email and potential solutions. The specific strategies you implement will depend on your unique goals, audience, and resources. Don't hesitate to experiment and adjust your approach based on data and your specific context.

Trulu Digital | Email Marketing Pain Points and Solutions

1. Low Open Rates:

  • Pain Point: Emails get lost in cluttered inboxes, leading to poor open rates.
  • Solutions: A/B test subject lines, personalize emails, segment your audience, send at optimal times.

2. High Unsubscribe Rates:

  • Pain Point: Subscribers leave due to irrelevant content, too frequent emails, or poor user experience.
  • Solutions: Offer valuable content, segment your audience, send based on user preferences, clean your email list regularly.
A person showing trends using graph on a laptop

"Don't hesitate to experiment and adjust your approach based on data and your specific context."

3. Low Click-Through Rates (CTRs):

  • Pain Point: Emails fail to entice recipients to click on links and engage with content.
  • Solutions: Optimize calls to action (CTAs), personalize offers, use compelling visuals, write persuasive email copy.

4. Lack of Segmentation:

  • Pain Point: Treating all subscribers the same leads to irrelevant emails and disengagement.
  • Solutions: Segment your audience based on demographics, interests, purchase history, or website behavior.

5. Inconsistent Brand Voice:

  • Pain Point: Lack of brand consistency can confuse and disconnect with recipients.
  • Solutions: Develop clear brand guidelines and ensure all emails adhere to the tone, voice, and visual identity.

Integrate email marketing platform with CRM, analytics, social media tools, create consistent messaging across all channels.

A person shopping using a tablet computer

“Optimize calls to action (CTAs),  personalize offers, use compelling visuals, write persuasive email copy.”

6. Difficulty Measuring ROI:

  • Pain Point: Tracking and analyzing email marketing performance can be complex and time-consuming.
  • Solutions: Use email marketing software with comprehensive analytics tools, set clear goals and KPIs, track user behavior beyond clicks.

7. GDPR Compliance Challenges:

  • Pain Point: Navigating and adhering to data privacy regulations like GDPR can be complex.
  • Solutions: Seek legal advice for data collection and storage practices, obtain explicit consent from users, offer clear unsubscribe options.

8. Spam Filter Issues:

  • Pain Point: Emails land in spam folders, reducing deliverability and engagement.
  • Solutions: Avoid spammy keywords and practices, maintain good sender reputation, use email authentication protocols.

9. Limited Automation:

  • Pain Point: Manual tasks like sending welcome emails or abandoned cart reminders are time-consuming.
  • Solutions: Implement email marketing automation tools, create automated workflows for different scenarios, personalize automated emails.

10. Lack of Integration with Other Channels:

  • Pain Point: Email exists in a silo, hindering a unified omnichannel marketing experience.
  • Solutions: Integrate email marketing platform with CRM, analytics, social media tools, create consistent messaging across all channels.

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why create a pillar page
Trulu Digital

A Multichannel Strategy Blueprint

A pillar page is a long, detailed resource article on your website that acts as an anchor for your SEO. It’s a hefty piece of content, which links to smaller blogs known as ‘cluster content’, and this helps search engines to crawl and index your site.

Read More »

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Unleash the Power of Customer Reviews & UGC: Your Gateway to Brand Elevation

Unleash the Power of Customer Reviews & UGC | Trulu Digital

Unleash the Power of Customer Reviews & UGC:

Your Gateway to Brand Elevation

Remember the good old days when a gleaming storefront and persuasive salespeople were enough to win customers over? Well, those days are long gone. In today’s hyper-connected, experience-driven landscape, trust reigns supreme. And your most influential advocates aren’t salespeople in shiny suits, but your own customers and their authentic voices.

Unleash the Power of Customer Reviews & UGC | Trulu Digital

Confidence and Trust

Enter the dynamic duo of customer reviews and user-generated content (UGC). These aren’t just feel-good metrics or vanity trophies; they’re potent marketing fuel capable of propelling your brand to new heights. But why are they so powerful? Let’s dive in:

Unleash the Power of Customer Reviews & UGC | Trulu Digital

Authenticity is the New Currency:

Forget carefully crafted ad copy and staged photo shoots. Today’s consumers crave genuine experiences shared by real people. Customer reviews and UGC offer unfiltered opinions and perspectives, providing potential customers with a trusted source of information they can rely on. This authenticity builds confidence and trust, establishing you as a brand that’s transparent and relatable.

Social Proof: The Bandwagon You Love to See:

Remember the saying, “If everyone else is jumping off a cliff, should you follow?” While cliff-jumping isn’t recommended, the principle of social proof carries weight in the realm of marketing. Seeing positive reviews and engaging UGC tells potential customers, “Hey, other people enjoy this brand, maybe I should too!”. It’s a validation of your brand’s worth, reducing hesitation and encouraging action.

You're not just collecting testimonials; you're opening a dialogue, building trust, and empowering your customers

From Customers to Champions: Unleashing the Advocacy Powerhouse:

When you actively encourage customers to share their experiences, you’re not just collecting content; you’re activating a network of brand ambassadors. These customer advocates, empowered by their voices, become organic marketing machines, sharing their love for your brand through personal channels. It’s a powerful form of word-of-mouth marketing that simply can’t be replicated through traditional advertising.

Unleash the Power of Customer Reviews & UGC | Trulu Digital

But it's not just about collecting reviews and basking in the praise. To truly harness the power of customer reviews and UGC, you need a strategic approach:

Foster a Culture of Feedback:

Make it easy for customers to share their opinions. Encourage reviews on your website, social media, and relevant platforms like Google My Business. Respond to all reviews, both positive and negative, demonstrating your commitment to customer satisfaction.

Curate and Amplify:

Don’t let those gems stay hidden! Feature positive reviews and inspiring UGC in your marketing materials, email campaigns, and social media posts. Highlight customer stories and showcase diverse perspectives to connect with a wider audience.

Get Creative:

Think beyond static text reviews. Leverage engaging user-generated photos, videos, and even testimonials to create impactful content. Run contests and challenges to incentivize UGC creation and encourage unique content that resonates with your brand.

Close the Loop:

Show your customers you value their feedback. Address negative reviews promptly and demonstrate how you’re taking action to improve. Thanking customers for positive feedback shows genuine appreciation and strengthens the connection.

Ready to unleash the power of customer reviews and UGC?

By embracing customer reviews and UGC, you’re not just collecting testimonials; you’re opening a dialogue, building trust, and empowering your customers to be part of your brand story. Remember, it’s a journey, not a destination. By consistently engaging with your audience, showcasing their voices, and demonstrating gratitude, you’ll cultivate a loyal community that fuels your brand’s success. So, step aside, traditional marketing. It’s time to let your customers take the wheel and drive your brand to new heights!

You may also be interested in ...

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Trulu is the trading name of ACR Digital

5 Subject Line Superpowers to Electrify Your Email Marketing

5 Subject Line Superpowers to Electrify Your Email Marketing

Struggling to break through the inbox clutter and get your emails opened? Your subject line holds the key! These 5 tips will transform you from an email whisperer to a master persuader, turning those little previews into click-magnets:

1. Brevity is King (and Queen):

Ditch the novels! Aim for subject lines under 50 characters that pack a punch. Think of them as movie trailers: short, intriguing, and leaving viewers wanting more.

 

 

 

1. Ditch the Shady Tricks:

 

Avoid ALL CAPS, excessive punctuation, and spammy words like “FREE!” that scream “avoid me!” Be upfront, honest, and build trust with your audience.

A person shopping using a tablet computer

“Consistency is key to building recognition and trust.”


3. A/B Testing: Your Secret Weapon:

 

Unsure which subject line reigns supreme? Let your audience decide! A/B test different variations to see what sparks the most opens. Data is your friend, use it wisely!

4. Personalization is Magic: 

Make your recipients feel special! Use their names, mention past purchases, or offer targeted deals. A little personalization goes a long way in grabbing attention.

Bonus Tip: Sprinkle in emojis judiciously for a touch of visual flair, but avoid going overboard

A person showing trends using graph on a laptop

“Data is your friend,  use it wisely!”

5. Be Your Brand, Be Bold:

Don’t lose your voice! Infuse your subject lines with your brand’s personality, whether it’s witty, informative, or friendly. Consistency is key to building recognition and trust.

Remember, your subject line is the first impression. By following these tips, you’ll craft irresistible previews that entice your audience to open, engage, and discover the awesome content within your emails. Go forth and conquer those inboxes!

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Two jigsaw puzzle pieces, one shaped like an envelope and the other shaped like a smartphone, fitting together perfectly to symbolize the synergy of email and SMS marketing.

Treating Email and SMS Differently for Growth and Retention

In today’s digital battlefield of attention, where countless channels vie for consumer engagement, marketers face a critical question: how to leverage email and SMS for maximum impact. While both aim to connect with your audience, treating them as a single entity is like trying to use a screwdriver to hammer a nail – a recipe for lost opportunities.

Read More »

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All rights reserved by Trulu Digital.
Trulu is the trading name of ACR Digital

Why Create a Pillar Page?

Organising Pillar Content

Why Create a Pillar Page for Your Website?

Have you heard people talking about the importance of a pillar page, but you’re not sure what this is exactly?

Why should you create a pillar page for your website? If your SEO strategy isn’t working for your business, then it’s well worth exploring this type of content.

SEO Anchor

A pillar page is a long, detailed resource article on your website that acts as an anchor for your SEO. It’s a hefty piece of content, which links to smaller blogs known as ‘cluster content’, and this helps search engines to crawl and index your site. So, the way you structure your content is crucial to your search engine rankings (SERP). Topic clusters help to enhance EAT algorithm signals for developing Expertise, Authority and Trust.

The aim of a pillar article is for it to become an attractive resource for external websites to encourage backlinks. The other objective is to satisfy user intent by giving your web users the answers to their search engine questions.

Pillar Content User Journey

How do I write pillar content?

Think of it like a research paper. This is your opportunity to really showcase your knowledge base about a particular subject, and this type of content usually includes lots of images and graphics. Pillar content needs to be written to a very high standard, so you’ll need to carry out some research and identify relevant keywords that relates to your web users’ intent.


So, for example, you could write a detailed pillar article on “the evolution of metal being used in modern furniture design” and then create cluster articles on “chairs”, “tables”, “stools” and so on. Your structure needs to be linked, relevant and keyword rich.

Topic clusters help to enhance EAT algorithm signals for developing Expertise, Authority and Trust.

How long should my pillar page be?

The general rule of thumb is that pillar articles should be at least 2,000 words and up to around 4,000 words, but this is not a hard and fast rule. Ultimately, it’s what you’re saying that counts and you need to make sure you have enough cluster topics to reinforce the article. If you write a really in-depth pillar post and then leave it sitting alone all by itself, then it’s not going to work for you because you need topic clusters for the EAT algorithm signals.

What else do I need to know?

The usual SEO checks apply when creating a pillar post to ensure the page is set up ready for those algorithm signals. Does the page work well on mobile devices? How fast is the page loading speed? Do you have decent security protocols installed on your website? Are you providing a great user experience on your site? All of these factors will have an impact on how easily people can access the pillar content and how long they stay to read the article.

 

Before you start writing a pillar article, heavily research topics that are relevant to your audience and that stand out from similar articles that have already been written. Aim for a topic that’s not oversaturated and decide on an angle that differentiates you from others.

Sources: https://www.mojomedialabs.com/blog/how-to-create-a-pillar-page https://databox.com/examples-of-high-performing-pillar-pages https://terakeet.com/blog/pillar-page/

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Unlocking the Power of Content Multiplication

Creating content that captivates and engages your audience is just the beginning. The real challenge—and opportunity—lies in maximizing the reach and lifespan of that content. Enter the strategy of content multiplication, a powerful approach that breathes new life into a single piece of content by transforming it into a diverse array of formats, each tailored to different segments of your audience.

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Trulu is the trading name of ACR Digital

How to Strategically use Data for Your Business

How to Use Data Strategically for Your Business

Data makes the world go round these days. Successful e-commerce businesses know how to use their business data strategically to improve their products and services. So how can you harness your data power and use this in a meaningful and profitable way too?

In a previous data blog, we explained why you need to be collecting the right data for your business. This time, we look at how you can us this to propel your business forward.

Socail Media@2x

“we look at how you can us this to propel your business forward"

Good data = better business decisions

When you’re collecting the right data, you can use this to inform your decisions and refine your online marketing campaigns, so you can improve the way you operate. When you channel your business data into the right systems, you could also discover opportunities for new revenue streams. But how do you do this and what do you use?

Say hello to our partner, Klaviyo

One of the best ways to use your data is to enhance your customer experience.

 

Klaviyo is a system that integrates your customer data, so you can build measurable experiences across your online channels. Using artificial intelligence and machine learning, this system routes data from various sources to build automated campaigns, coding targeted emails and creating relevant social media advertising.

Building customer relationships – this is the most important reason, which is why it’s at the top!

Data insights using artificial intelligence

Here are some reasons why we love using Klaviyo for our clients:

  1. Build customer relationships – this is the most important reason, which is why it’s at the top! But imagine if a system could learn as it went along? Ta dah! Yep, Klaviyo harnesses data science to learn all about your customers, so you don’t have to spend months trying to figure this out.
  2. Segment your customers – your data should always be split into segments and lists, so you can engage with specific customer groups. Klaviyo segments your data, so you can send personal product recommendations to certain customer segments.
  3. Create customer experiences – how do you make people remember your products? You need to remind them by creating relevant online experiences that resonate with them. Think about your touchpoints. Klaviyo connects these all together to create consistent online campaigns, so you don’t have to spend hours building content.
  4. Target customer groups – STOP sending out BIG batches of generic emails! Who’s got time to read them? Save these for one-off announcements. Instead, send on-brand, email marketing to customers based on their data patterns – for example, buying or browsing behaviours. Did we mention Klaviyo does this?
  5. Predict customer purchases – your aim should be to retain customers for the long term. Klaviyo predicts when your customers are most likely to buy from you again, so you can reach them at the right time with relevant online marketing. Pretty good, eh?

So, we’re big fans of Klaviyo. But please take the points above on board because systems like this can help you save time and money by growing your business faster. Your data collection strategy is important, but the way you use your data is crucial. Once you’ve tapped into your data goldmine, you can use customer insights to power your business success.

 

Sources: https://www.klaviyo.com/ https://bernardmarr.com/how-to-use-data-strategically-in-business-3-essential-ways/

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A vibrant banner showcasing the essence of successful teamwork in email marketing, featuring iconic symbols such as email envelopes, a segmented list, and a teamwork emblem set against a dynamic and colorful digital backdrop

Success Through Collaboration

The team was given a clear goal: to increase engagement and drive sales through targeted email marketing. They knew that success in their campaign could lead to significant gains for the company.

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Influence Social Media Success with Great UX

How UX Influences Social Media Success

Make it useful

Why are people coming to your social media pages? Think about your followers and fans, and what brought them to your pages in the first place. Give them really simple ways to achieve their goals once they’re on your page. Keep your content relevant with tailored messages and great visuals that sing to your customers’ wishes and desires.

“It’s been widely reported that 85% of Facebook users watch videos with the sound off”

Make it accessible

It’s been widely reported that 85% of Facebook users watch videos with the sound off and 80% react negatively to loud feed-based videos. So, if you’re not using caption technology and strong visual branding on your videos, you could be wasting your time. Check your video thumbnails to make sure you have either a call to action or a clear message.

Make it usable

What do you want your audience to do once they’ve read your posts? If you want them to leave a comment or click on a link, then say so. Steer your customers to perform an action. Stick to one or two call to actions max. to keep it simple. Experiment with different formats, especially when you’re using paid ads. Try using creative apps to enhance your posts.

 

Make it findable

In our saturated online world, and the lack of organic reach for business pages in platforms like Facebook, there’s no point creating great content if nobody is going to see it. Check that all your social media handles are aligned and match. Use apps like Linktree to list all your channels in one place. And above all, make sure every channel is featured on your website.

Convey your value as a business by building customer trust with some social proof in the form of testimonials and reviews and UGC

Pic-Intro-Service-social-media-1.png

“Good UX design for social media intuitively  taps into your user’s needs, wants and desires. ”

Make it valuable

Give people a solid reason to follow your brand and like your social media pages. Convey your value as a business by building their trust with some social proof in the form of customer testimonials and reviews. Tell interesting stories that showcase the merits of your products or services. Offer enticing discounts or sign ups that will provide a direct benefit.

Make it desirable

Capture the hearts and minds of your audience with interesting content, so they keep coming back for more. Check your social insights to see which posts are winning over others and use these as a template for creating more content in a similar style. Think about ways you can make your content more personal to your audience and increase interaction.

 

Good UX design for social media intuitively taps into your user’s needs, wants and desires. Get it right and not only will you create a great user experience and expand your audience, but you will convert your fans and followers into paying customers.

Sources: https://isl.co/2017/06/7-ways-ux-can-actually-influence-success-on-social-media/ https://rewardbloggers.com/blog/19456/7-ways-uiux-can-actually-influence-success-on-social-media https://99firms.com/blog/facebook-video-statistics/#gref

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When a Marketing Strategy Goes Wrong

When a Marketing Strategy Goes Wrong

Dan and Dina own an online homeware business, but they’re not making any money from their marketing. If they don’t start monetising their products soon, their business will be in trouble.

When a marketing strategy goes wrong, it can have devastating consequences. At best you’ll lose a lot of money and at worst you could lose your business. By getting it right first time, you will save you a lot of pain and worry in the long run. So, we thought we’d play out a typical scenario of a failed marketing strategy. Let’s start by setting the scene.

Data Analysis@2x

"We’ve wasted thousands on marketing, so what more can we do?!”


Dan – “We’ve tried everything! We’re on every social media channel, we’ve paid for Facebook ads, and we instantly used up our Google ads budget. We need to start making a profit because at the moment we’re only just breaking even.”

 

With a mournful gaze, Dan turns to Dina, who’s also looking despondent and desperately fiddling with her pen.

 

Dina – “Yeah, Dan’s right – enough’s enough. We’ve wasted thousands on marketing, so what more can we do?!”   

 

Marketing Guy – “Okay, so who’s your target audience? Describe them to me. We need to create a customer avatar, so you can market your products to the right audience.”

 

Dina turns to Dan and shrugs.

 

Dina – “Everyone. All sorts of people buy our products.”

 

Marketing Guy – “Okay, but if your marketing messages are too generic, they won’t appeal to anyone. So, let’s split your customers into different groups. Do you have any initial ideas about any purchasing patterns you’re seeing in terms of people’s demographics or behaviours? We can explore these together in a separate exercise.”

 

Dan and Dina look thoughtful. They both start scribbling on the pads in front of them.

 

Marketing Guy continues – “Have you done any competitor research and a SWOT analysis to help you identify any opportunities and threats?”

We need to show them your value; this will help us to build trust through engaging content marketing.

Dan and Dina look at other sheepishly.

 

Dan – “No. We haven’t. We checked out a few of our competitors and copied some of the wording from their websites and ads for our own marketing.”

 

Marketing Guy – “Ouch. Plagiarising other people’s content could cause Google to de-rank your website. Every business has its own personality, as well as each of your products. We need to convey all the benefits of your products to the right people using the right channels at the right time.”

 

Dan and Dina look worried. More pen twiddling and some anxious table tapping.

 

Marketing Guy – “Hey, it’s okay! Look, this is our job. You don’t have to be an expert in every area of your business, but you do need to know what makes you different to your competitors. This will help you market your products to the right audience and avoid costly mistakes. Your marketing strategy needs to have concrete goals and a plan in place to help you achieve these. We need to start building solid relationships with your customers.”

 

Dan and Dina start to relax. Hands are placed on the table and the pen twiddling stops.

 

Dan – “So, how do we do that? How can we build ongoing relationships with our customers? At the moment, we’re not sure who our repeat customers are.”

 

User Experience@2x

“We need to start building solid relationships  with your customers.”

Marketing Guy – “We need to show them your value; this will help us to build trust through engaging content marketing that we can then align to paid ads. There’s a wealth of untapped data sitting behind your online sales platforms, so let’s start there. We need to learn more about your customers and the channels you’re currently using, so we can focus on the ones that are going to give you the return on investment you need to grow your business.”

 

Dan and Dina turn to each other and nod, they both smile.

 

Dina – “Okay, the job’s yours. Please help us produce a winning marketing strategy!”

 

The above conversation is only a small snapshot of what should be included in a good marketing strategy. There are many other factors to consider and without a sound strategy in place, you’re unlikely to be able to grow your business. A little investment into your marketing can go a very long way.

Source: https://www.webfx.com/internet-marketing/why-marketing-strategies-fail.html

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