Category Retention

  • Home   /  
  • Archive by category "Retention"
    • ( Page2 )

Are You Winning at UX Design?

Leave a comment , , ,
Trulu Digital | UX best practice

Are You Winning at UX Design?

User experience - or UX - is the latest buzzword in marketing. Good UX design fulfils your user’s needs and desires.

Get it right and you’ll be winning new customers. But if you’re getting it wrong, then it’s time to look at your UX design. So, how do you check your user experience? We put on our UX specs to understand the mechanics of user-focused design.  

Trulu Digital | UX best practice

“A major eCommerce company increased sales by $300 million after changing their button text from “register” to “continue”
(UIE)

Let’s start with your website. If your customers cannot easily use your website to find the information, services or products they want, they will become frustrated and click away. And then you’ve lost them. Every detail needs to be checked, including the page loading speed and whether your site is mobile-friendly. If you have an app, how intuitive is the format? Social media channels also have a big part to play in your customer’s online journey.  

“Intentional and strategic user experience has the potential to raise conversion rates by as much as 400%.” (Forbes)

Do you have confusing call to actions on your webpages? These are the short phrases that ask your customer to do something. For example, one simple button on a page saying ‘ORDER NOW’ is better than a vague suggestion or giving your customers too many options. Called ‘microcopy’, studies show that just changing a word and positioning a button in the right place can lead to better page interactions. And less frustrated customers.

“Only 55% of companies are currently conducting any user experience testing.”
(Skyhook)

Why not aim to be one of the 45%? Your competitors could be in either group, so stay one step ahead by getting to grips with your user experience. Carry out a useability test using small sets of users. Once you understand how easy it is to use your website, you can then make any necessary improvements to enhance the UX design. Sometimes it’s all down to something small that needs tweaking. A few developments could lead to a big rise in sales.

“Airbnb attributes UX for taking them from being a near-failure to being valued at $10 million.”
(First Round Review)

In Airbnb’s case, their bad user experience was down to poor quality photographs. Once they’d upgraded their images, their profits started to double on a weekly basis. So, look at the visuals you have online that represents your business. Are they current and on brand? Check the copy you’re using too, as both words and pictures are key components of a successful UX strategy.

 

Successful UX relies on intuitive design. By using a blend of creativity, science and technology, you can produce a user experience that exceeds expectations and wins over your customers. As the old saying goes, the customer always comes first. When you design your website with the end-user in mind, you will start to build meaningful relationships with your users. As a result, you will enjoy loyal, satisfied customers and greater sales.

Don’t have the in-house expertise to improve your UX design?

Talk to Trulu Today.

What Are Your Web Traffic Stats Really Saying

Leave a comment , , , ,
Trulu Digital | Web Stats
Trulu Digital | Web Stats

What Are Your Web Traffic Stats Really Saying?

Too busy running a business to spend time decoding your Google Analytics? We get it. Read our simple story of what you should be checking.

You’re sat in front of your website analytics looking at endless stats when your mind drifts to what you’re having for dinner that night. Or you’re obsessed by the volume of web traffic, but you’re not really sure why or how they’re getting to your website. Sound familiar? You’re running a successful business, so why do you need to spend time trying to decode the info behind your website? We get it.

 

We’ve pulled together a high-level view of the things worth checking to improve your website performance.

Blog image 1

“I’m sorry, lady. I don’t understand frog.”


The Mandalorian

Google Analytics

Okay, so this platform may as well be written in a different language. But this is a great tool for helping you to understand how your website is performing. Knowing your stats all boils down to looking in the right place for those golden nuggets of information. And you might be surprised to find out where all your web traffic is really coming from…

If you want to improve your website performance, start by checking these three things:

1. Who’s coming to your website?

Click on Audience – this will give you data on who’s coming to your website including their language, country and city.

 

2. Where’s your traffic coming from? 

Click on Acquisition > All Traffic > Channels. This is split into the following:

 

Organic: They’ve found you listed in the unpaid search engine listing

Direct: They’ve typed your URL or clicked a Link on an email or document

Social: Your social media channels

Referral: They’ve clicked on links on other websites or tagged campaign links

 

3. How long are they spending on a page?

Click on Behaviour > Overview. >Time on Page and >Bounce Rate will show you how people are interacting with your page. If someone leaves after a short time without taking an action like buying an item or filling out a form, then this webpage is likely to need a review.

The optimal bounce rate for a site is 26%-40%.
Most websites see a bounce rate of 41%-55%.

Blog image 2

“I don’t understand this power.  But I will”

(WandaVision)

Once you know who’s using your website, how they got there and how much time they’re spending on certain pages, you can use that data to refine your marketing campaigns. So, if you notice a lot of people using your site are from a certain place, you can make your social media and blog content more relevant. If you’re seeing a lot of traffic coming from Facebook, you could build a custom campaign to test which pieces of content are working for you.

 

If you can check your Google Analytics daily, that’s great. But don’t leave it longer than once a week because you might spot a rogue page that needs fixing. Getting to grips with the right stats behind your analytics will give you a superpower. Knowing how your online presence is converting your audience into paying customers is your golden ticket to growing future sales.

Source: https://www.semrush.com/blog/bounce-rate/ https://www.socialbakers.com/blog/social-media-analytics-the-complete-guide https://theeverygirl.com/website-metrics-101-how-to-analyze-and-improve-your-site-from-the-numbers/

Don't have the time or skills to figure all this out?

Talk to Trulu Today.

Trulu Logo

All rights reserved by Trulu Digital.
Trulu is the trading name of ACR Digital

Trulu Meet DotDigital President Think Taylor

Leave a comment
Trulu Logo
TRULU DIGITAL CONSULTING

Tink Taylor founded Dotmailer in 1999, with over 20 years of experience within digital communications.

Meet Tink Taylor President of dotdigital engagement cloud

Welcome to the first episode of our podcast, in this episode we tell you what you can expect from us in our new show and we get to chat with Dotmailer Founder and President Tink Taylor.

Tink Taylor founded Dotmailer in 1999, with over 20 years of experience within digital communications. Serving as a member of the UK Direct Marketing Association’s Email Marketing Council and the Internet Advertising Bureau, Tink has judged the email, mobile and agency categories at the UK DMA’s awards for over half a decade. In 2014, Taylor was elected as Advisory Committee Member of the Board of the US Direct Marketing Association’s Email Experience Council. Tink first launched Dotmailer in the US at the end of 2012 and later took Dotmailer to APAC in 2015. Tink has also recently announced that he will be a judge at this years BMW i UK.

Follow Tink Taylor on Instagram @Tink.Taylor  and find out more about Dotmailer here www.dotmailer.com

The Importance of Email Automations

Leave a comment , , ,
Welcome Email Workflow
Trulu Landscape logo

Blog

Klaviyo Email Work Flow

Engage Audiences with Automated Email Activity

What is Email Automation

In its simplest form: Email automation is the process of sending a triggered message to a customer at a specific point in their journey. 

 

 

Email automations can be as simple or as advanced as your ESP will allow but there are a number of ‘must have’s’ if you really want to see the benefits of these messages.  

 

 

The overall aim with automation is two-fold, 

 

 

1. You don’t want customers going an extended period of time without seeing them engage with an email and ultimately make a purchase 

 

 

2. You want your customer to know they are of value, whether that’s at the initial sign up ‘Thank you for signing up – This is what you can expect from us’ or when they haven’t purchased for a year – We know it been a while and we miss you, just wanted to say hey 

 

Welcome Email Workflow

“Always say Thank You, when a customer subscribes”


Examples of email automation

Customer Welcome series: This is when a customer first signs up to receive your marketing emails, which can be as part of a lead generation campaign, post-purchase or simply adding their email address into the signup box on your homepage.

 

Cart Recovery: This is a series of emails sent after a customer has added a product to their basket but has ( for any number of reasons) not completed the purchase. 

 

Lapsed Customer: This series is can split into three additional series (depending on the life cycle of your customer), for example, three months lapsed, six months lapsed and 12 months lapsed. ‘lapsed being defined as a customer who is signed up to receive your marketing emails but has not made a purchase in the given period of time’.

Open Rates

It’s been shown time and time again that although these emails are sent with predetermined parameters and rules sets, they have fantastic open rates. Why? 

Because they are based on actions made by the customers. They are relevant to purchase habits, life cycle or initial engagement with the brand. 

Welcome Email
Average Open Rate 91%
Abandon Basket
Average Open Rate 70%
Lapsed Customer
Average Open Rate 95%
General Marketing Emails
18%

Welcome Emails see the best open rate of any other automated email flow

Blog image 2

“I don’t understand this power.  But I will”

(WandaVision)

Ask More Questions

To make the most of your email marketing you need to understand your customer, to do this you simply ask more questions. 

 

How do you do this?

 

Though consistent conversation and the addition of a preference centre. 

 

Preference centres allow the customer to tell you to want they want and how often, are they a shopper who likes an offer or promotion, do they shop for themselves or the whole family, do they only want one email a month telling them what’s new? all of these things can be learnt through the addition of preference control. 

Don't have the time or skills to figure all this out?

Talk to Trulu Today.

Trulu Logo

All rights reserved by Trulu Digital.
Trulu is the trading name of ACR Digital