Influence Social Media Success with Great UX

How UX Influences Social Media Success

Make it useful

Why are people coming to your social media pages? Think about your followers and fans, and what brought them to your pages in the first place. Give them really simple ways to achieve their goals once they’re on your page. Keep your content relevant with tailored messages and great visuals that sing to your customers’ wishes and desires.

“It’s been widely reported that 85% of Facebook users watch videos with the sound off”

Make it accessible

It’s been widely reported that 85% of Facebook users watch videos with the sound off and 80% react negatively to loud feed-based videos. So, if you’re not using caption technology and strong visual branding on your videos, you could be wasting your time. Check your video thumbnails to make sure you have either a call to action or a clear message.

Make it usable

What do you want your audience to do once they’ve read your posts? If you want them to leave a comment or click on a link, then say so. Steer your customers to perform an action. Stick to one or two call to actions max. to keep it simple. Experiment with different formats, especially when you’re using paid ads. Try using creative apps to enhance your posts.

 

Make it findable

In our saturated online world, and the lack of organic reach for business pages in platforms like Facebook, there’s no point creating great content if nobody is going to see it. Check that all your social media handles are aligned and match. Use apps like Linktree to list all your channels in one place. And above all, make sure every channel is featured on your website.

Convey your value as a business by building customer trust with some social proof in the form of testimonials and reviews and UGC

Pic-Intro-Service-social-media-1.png

“Good UX design for social media intuitively  taps into your user’s needs, wants and desires. ”

Make it valuable

Give people a solid reason to follow your brand and like your social media pages. Convey your value as a business by building their trust with some social proof in the form of customer testimonials and reviews. Tell interesting stories that showcase the merits of your products or services. Offer enticing discounts or sign ups that will provide a direct benefit.

Make it desirable

Capture the hearts and minds of your audience with interesting content, so they keep coming back for more. Check your social insights to see which posts are winning over others and use these as a template for creating more content in a similar style. Think about ways you can make your content more personal to your audience and increase interaction.

 

Good UX design for social media intuitively taps into your user’s needs, wants and desires. Get it right and not only will you create a great user experience and expand your audience, but you will convert your fans and followers into paying customers.

Sources: https://isl.co/2017/06/7-ways-ux-can-actually-influence-success-on-social-media/ https://rewardbloggers.com/blog/19456/7-ways-uiux-can-actually-influence-success-on-social-media https://99firms.com/blog/facebook-video-statistics/#gref

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Are You Winning at UX Design?

Trulu Digital | UX best practice

Are You Winning at UX Design?

User experience - or UX - is the latest buzzword in marketing. Good UX design fulfils your user’s needs and desires.

Get it right and you’ll be winning new customers. But if you’re getting it wrong, then it’s time to look at your UX design. So, how do you check your user experience? We put on our UX specs to understand the mechanics of user-focused design.  

Trulu Digital | UX best practice

“A major eCommerce company increased sales by $300 million after changing their button text from “register” to “continue”
(UIE)

Let’s start with your website. If your customers cannot easily use your website to find the information, services or products they want, they will become frustrated and click away. And then you’ve lost them. Every detail needs to be checked, including the page loading speed and whether your site is mobile-friendly. If you have an app, how intuitive is the format? Social media channels also have a big part to play in your customer’s online journey.  

“Intentional and strategic user experience has the potential to raise conversion rates by as much as 400%.” (Forbes)

Do you have confusing call to actions on your webpages? These are the short phrases that ask your customer to do something. For example, one simple button on a page saying ‘ORDER NOW’ is better than a vague suggestion or giving your customers too many options. Called ‘microcopy’, studies show that just changing a word and positioning a button in the right place can lead to better page interactions. And less frustrated customers.

“Only 55% of companies are currently conducting any user experience testing.”
(Skyhook)

Why not aim to be one of the 45%? Your competitors could be in either group, so stay one step ahead by getting to grips with your user experience. Carry out a useability test using small sets of users. Once you understand how easy it is to use your website, you can then make any necessary improvements to enhance the UX design. Sometimes it’s all down to something small that needs tweaking. A few developments could lead to a big rise in sales.

“Airbnb attributes UX for taking them from being a near-failure to being valued at $10 million.”
(First Round Review)

In Airbnb’s case, their bad user experience was down to poor quality photographs. Once they’d upgraded their images, their profits started to double on a weekly basis. So, look at the visuals you have online that represents your business. Are they current and on brand? Check the copy you’re using too, as both words and pictures are key components of a successful UX strategy.

 

Successful UX relies on intuitive design. By using a blend of creativity, science and technology, you can produce a user experience that exceeds expectations and wins over your customers. As the old saying goes, the customer always comes first. When you design your website with the end-user in mind, you will start to build meaningful relationships with your users. As a result, you will enjoy loyal, satisfied customers and greater sales.

Don’t have the in-house expertise to improve your UX design?

Talk to Trulu Today.