How to Strategically use Data for Your Business

How to Use Data Strategically for Your Business

Data makes the world go round these days. Successful e-commerce businesses know how to use their business data strategically to improve their products and services. So how can you harness your data power and use this in a meaningful and profitable way too?

In a previous data blog, we explained why you need to be collecting the right data for your business. This time, we look at how you can us this to propel your business forward.

Socail Media@2x

“we look at how you can us this to propel your business forward"

Good data = better business decisions

When you’re collecting the right data, you can use this to inform your decisions and refine your online marketing campaigns, so you can improve the way you operate. When you channel your business data into the right systems, you could also discover opportunities for new revenue streams. But how do you do this and what do you use?

Say hello to our partner, Klaviyo

One of the best ways to use your data is to enhance your customer experience.

 

Klaviyo is a system that integrates your customer data, so you can build measurable experiences across your online channels. Using artificial intelligence and machine learning, this system routes data from various sources to build automated campaigns, coding targeted emails and creating relevant social media advertising.

Building customer relationships – this is the most important reason, which is why it’s at the top!

Data insights using artificial intelligence

Here are some reasons why we love using Klaviyo for our clients:

  1. Build customer relationships – this is the most important reason, which is why it’s at the top! But imagine if a system could learn as it went along? Ta dah! Yep, Klaviyo harnesses data science to learn all about your customers, so you don’t have to spend months trying to figure this out.
  2. Segment your customers – your data should always be split into segments and lists, so you can engage with specific customer groups. Klaviyo segments your data, so you can send personal product recommendations to certain customer segments.
  3. Create customer experiences – how do you make people remember your products? You need to remind them by creating relevant online experiences that resonate with them. Think about your touchpoints. Klaviyo connects these all together to create consistent online campaigns, so you don’t have to spend hours building content.
  4. Target customer groups – STOP sending out BIG batches of generic emails! Who’s got time to read them? Save these for one-off announcements. Instead, send on-brand, email marketing to customers based on their data patterns – for example, buying or browsing behaviours. Did we mention Klaviyo does this?
  5. Predict customer purchases – your aim should be to retain customers for the long term. Klaviyo predicts when your customers are most likely to buy from you again, so you can reach them at the right time with relevant online marketing. Pretty good, eh?

So, we’re big fans of Klaviyo. But please take the points above on board because systems like this can help you save time and money by growing your business faster. Your data collection strategy is important, but the way you use your data is crucial. Once you’ve tapped into your data goldmine, you can use customer insights to power your business success.

 

Sources: https://www.klaviyo.com/ https://bernardmarr.com/how-to-use-data-strategically-in-business-3-essential-ways/

Don't have the time or skills to figure all this out?

Talk to Trulu Today.

Trulu Logo

All rights reserved by Trulu Digital.
Trulu is the trading name of ACR Digital

The Importance of Email Automations

Welcome Email Workflow
Klaviyo Email Work Flow

Engage Audiences with Automated Email Activity

What is Email Automation

In its simplest form: Email automation is the process of sending a triggered message to a customer at a specific point in their journey. 

 

 

Email automations can be as simple or as advanced as your ESP will allow but there are a number of ‘must have’s’ if you really want to see the benefits of these messages.  

 

 

The overall aim with automation is two-fold, 

 

 

1. You don’t want customers going an extended period of time without seeing them engage with an email and ultimately make a purchase 

 

 

2. You want your customer to know they are of value, whether that’s at the initial sign up ‘Thank you for signing up – This is what you can expect from us’ or when they haven’t purchased for a year – We know it been a while and we miss you, just wanted to say hey 

 

Welcome Email Workflow

“Always say Thank You, when a customer subscribes”


Examples of email automation

Customer Welcome series: This is when a customer first signs up to receive your marketing emails, which can be as part of a lead generation campaign, post-purchase or simply adding their email address into the signup box on your homepage.

 

Cart Recovery: This is a series of emails sent after a customer has added a product to their basket but has ( for any number of reasons) not completed the purchase. 

 

Lapsed Customer: This series is can split into three additional series (depending on the life cycle of your customer), for example, three months lapsed, six months lapsed and 12 months lapsed. ‘lapsed being defined as a customer who is signed up to receive your marketing emails but has not made a purchase in the given period of time’.

Open Rates

It’s been shown time and time again that although these emails are sent with predetermined parameters and rules sets, they have fantastic open rates. Why? 

Because they are based on actions made by the customers. They are relevant to purchase habits, life cycle or initial engagement with the brand. 

Welcome Email
Average Open Rate 91%
Abandon Basket
Average Open Rate 70%
Lapsed Customer
Average Open Rate 95%
General Marketing Emails
18%

Welcome Emails see the best open rate of any other automated email flow

Blog image 2

“I don’t understand this power.  But I will”

(WandaVision)

Ask More Questions

To make the most of your email marketing you need to understand your customer, to do this you simply ask more questions. 

 

How do you do this?

 

Though consistent conversation and the addition of a preference centre. 

 

Preference centres allow the customer to tell you to want they want and how often, are they a shopper who likes an offer or promotion, do they shop for themselves or the whole family, do they only want one email a month telling them what’s new? all of these things can be learnt through the addition of preference control. 

Don't have the time or skills to figure all this out?

Talk to Trulu Today.

Trulu Logo

All rights reserved by Trulu Digital.
Trulu is the trading name of ACR Digital