![Two jigsaw puzzle pieces, one shaped like an envelope and the other shaped like a smartphone, fitting together perfectly to symbolize the synergy of email and SMS marketing.](https://trulu.co.uk/wp-content/uploads/2024/03/DALL·E-2-300x171.jpg)
Treating Email and SMS Differently for Growth and Retention
In today’s digital battlefield of attention, where countless channels vie for consumer engagement, marketers face a critical question: how to leverage email and SMS for maximum impact. While both aim to connect with your audience, treating them as a single entity is like trying to use a screwdriver to hammer a nail – a recipe for lost opportunities.